glo
Social Media Campaign
Directing, DOP
Shooting Days: 5
director’s cut execution:
art direction
visual post direction
music production
video editing & motion design
motion retouch
grading
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in collaboration with vmly&r commerce and british american tobacco, we directed a reinterpretation of campaign footage we shot for glo. exploring a more dynamic narrative, we employed smooth zooms, a monochrome palette, and tightly driven edits to heighten tension. the soundtrack composed of percussive clicks, metallic glares, and clanging steel was crafted to echo the tactile push-and-slide motion of the device, amplifying its precision and intensity.
credits
client glo (bat)
concept vmly&r
producer sohar solomon
production wolkn production
casting solomon & winter
video directing & dop crptc child
1st ad ken hagen takenaka
video light technician christoper puttins
2nd light assistant vedad divovic
video data wrangler fabian rockenfeller
wardrobe stylist paul maximilian schlosser
assistant josepha marsh
hair & make up tinna empera + julia junglas
manicure daniela pulina
prop stylist toar avni + theresa
set-design build grashoff & jank
location cinegate studios hamburg
talent models nicole, alex, flockey, tien vu
music & directors cut crptc child